About Us

Thank you for visiting Cheerleading.com and CC Dancewear!

We are Spirit DEFINED! It is our ultimate mission to provide the highest quality uniforms and product at a fair price with unsurpassed industry knowledge and unparalleled customer service. Our friendly staff has over 50 years of experience in the cheer industry, and we are proud to still be a family business. Our president, Jim Hazlewood, entered the cheerleading business in 1966 when his brother-in-law, Lawrence (Herkie) Herkimer asked him to join him as partner and general manager of the original Cheerleader Supply Company. After retiring in 1986, Jim re-entered the world of cheerleading in 2000 by founding Cheerleading.com.

Today, the second generation of family continues the company traditions of quality, value and service with on trend and on time cheer and dance uniforms and accessories. Our friendly and responsive staff is here to assist you with every step of the ordering process! We pride ourselves on SERVICE with a SMILE! Our made-to-order uniform manufacturing time is the fastest in the industry, and we stock thousands of items ready for immediate shipment in our centrally located 40,000 square foot warehouse. We service large and small groups including elementary, middle and high school teams, recreation leagues, all star teams, international teams, sports associations, and college teams.

We are centrally located in Dallas, Texas, with a professional sales staff offering personalized service and rapid fulfillment and delivery throughout all of the United States, Canada and most International locations.

We have an in-house, full-service manufacturing facility which allows us to provide the highest quality custom products. If you don't see specifically what you are looking for on our website, give us a call!

A Cheerleading Company started on Family Traditions

James G. Hazlewood has created a company built on the family traditions of the cheerleading industry: leadership, quality and service. In 1966, Lawrence R. "Herkie" Herkimer asked his brother-in-law, Jim Hazlewood, to join the cheerleading industry as general manager and partner of the original Cheerleader Supply Company. Herkie, world-renowned as the "founding father of modern cheerleading" fulfilled the true American dream by creating a new industry "the world of cheerleading"! In the beginning, Jim introduced new methods to automate key areas of the business. With Herkimer's copyright on the cheerleader pom pon, Jim engineered a pom pon machine that slit crepe paper into streamers. Next, Jim developed an apparel facility that expanded to 100,000 square feet solely to manufacture custom-made team uniforms. From acquiring knitting machines for striping, sweaters and custom logoed socks to computerized chenille and embroidery machines, Jim was always on the cutting edge of delivering quality products and services to this rapidly growing industry. As customers' needs increased so did Jim's commitment to service. He produced and distributed over 300,000 mail order catalogs annually and built a national sales group of over 150 field representatives to personally service each customer. One of Jim's favorite trademarks is, "our company will always take care of its customers first!" Today, that same tradition of satisfying customers continues to be a strong foundation of Cheerleading Company.

Want to learn more about Cheerleading Company? Watch our video HERE.

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Call us today at 214.343.3333 or submit our contact us form and let us service all of your Cheerleading and Dancewear needs.