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Thank you for visiting Cheerleading Company!
The friendly staff at Cheerleading Company has over 45 years of
experience in providing all of your cheerleading apparel and accessory
needs. We are centrally located in Dallas, Texas, with a professional sales
staff offering personalized service to the entire North Texas region. If you
are outside of North Texas, Cheerleading Company offers rapid
fulfillment and delivery throughout all of North America, Canada and most International locations.
We have an in-house, full-service manufacturing facility which allows us to
provide the highest quality custom products. If you don't see specifically
what you are looking for on our website, give us a call! We can usually
match most uniforms and locate almost any accessory. We are also affiliated
with amazon.com and the Better Business Bureau.
Click the image for more information.
A Cheerleading Company started on Family Traditions
James G. Hazlewood has created a company built on the family traditions
of the cheerleading industry: leadership, quality and service. In
1966, Lawrence R. "Herkie" Herkimer asked his brother-in-law,
Jim Hazlewood, to join the cheerleading industry as general manager
and partner of the original Cheerleader Supply Company. Herkie, world-renowned
as the "founding father of modern cheerleading" fulfilled
the true American dream by creating a new industry "the world
of cheerleading"! In the beginning, Jim introduced new methods
to automate key areas of the business. With Herkimer's copyright on
the cheerleader pom pon, Jim engineered a pom pon machine that slit
crepe paper into streamers. Next, Jim developed an apparel facility
that expanded to 100,000 square feet solely to manufacture custom-made
team uniforms. From acquiring knitting machines for striping, sweaters
and custom logoed socks to computerized chenille and embroidery machines,
Jim was always on the cutting edge of delivering quality products
and services to this rapidly growing industry. As customers' needs
increased so did Jim's commitment to service. He produced and distributed
over 300,000 mail order catalogs annually and built a national sales
group of over 150 field representatives to personally service each
customer. One of Jim's favorite trademarks is, "our company will
always take care of its customers first!" Today, that same tradition
of satisfying customers continues to be a strong foundation of Cheerleading
Company.
Click here to see what our customers have to say about us!
Visit our showroom!

I-635 to Plano Rd.
go N. approx. 1 mile
Turn Left on Chartwell
Left at Hillguard
2nd Building on Left.
Today, we continue the family tradition with Cheerleading Company. Together, building on experience, this year's season introduces new innovative products like DazzleFlex. Cheerleading Company offers more attention to the needs of today's current cheerleaders. Remember, at Cheerleading Company, the customer is always first. Just give us a call at 1-800-411-4105 or drop us an e-mail at sales@cheerleading.com and let us service all of your Cheerleading needs.
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