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We are Spirit DEFINED!  It is our ultimate mission to provide the highest quality uniforms and product at a fair price with unsurpassed industry knowledge and unparalleled customer service.  Our friendly staff has over 50 years of experience in the cheer industry, and we are proud to still be a family business.   Our president, Jim Hazlewood, entered the cheerleading business in 1966 when his brother-in-law, Lawrence (Herkie) Herkimer asked him to join him as partner and general manager of the original Cheerleader Supply Company.  After retiring in 1986, Jim re-entered the world of cheerleading in 2000 by founding  

Today, the second generation of family continues the company traditions of quality, value and service with on trend and on time cheer and dance uniforms and accessories.  Our friendly and responsive staff is here to assist you with every step of the ordering process!   We pride ourselves on SERVICE with a SMILE!   Our made-to-order uniform manufacturing time is the fastest in the industry, and we stock thousands of items ready for immediate shipment in our centrally located 40,000 square foot warehouse.   We service large and small groups including elementary, middle and high school teams, recreation leagues, all star teams, international teams, sports associations, and college teams.   

We are centrally located in Dallas, Texas, with a professional sales staff offering personalized service and rapid fulfillment and delivery throughout all of the United States, Canada and most International locations.

We have an in-house, full-service manufacturing facility which allows us to provide the highest quality custom products. If you don't see specifically what you are looking for on our website, give us a call! We are also affiliated with and the Better Business Bureau.
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A Cheerleading Company started on Family Traditions
James G. Hazlewood has created a company built on the family traditions of the cheerleading industry: leadership, quality and service. In 1966, Lawrence R. "Herkie" Herkimer asked his brother-in-law, Jim Hazlewood, to join the cheerleading industry as general manager and partner of the original Cheerleader Supply Company. Herkie, world-renowned as the "founding father of modern cheerleading" fulfilled the true American dream by creating a new industry "the world of cheerleading"! In the beginning, Jim introduced new methods to automate key areas of the business. With Herkimer's copyright on the cheerleader pom pon, Jim engineered a pom pon machine that slit crepe paper into streamers. Next, Jim developed an apparel facility that expanded to 100,000 square feet solely to manufacture custom-made team uniforms. From acquiring knitting machines for striping, sweaters and custom logoed socks to computerized chenille and embroidery machines, Jim was always on the cutting edge of delivering quality products and services to this rapidly growing industry. As customers' needs increased so did Jim's commitment to service. He produced and distributed over 300,000 mail order catalogs annually and built a national sales group of over 150 field representatives to personally service each customer. One of Jim's favorite trademarks is, "our company will always take care of its customers first!" Today, that same tradition of satisfying customers continues to be a strong foundation of Cheerleading Company.

Click here to see what our customers have to say about us!

Visit our showroom!

11350 Hillguard Rd
Dallas, TX, 75243
Showroom Hours:
Monday - Friday 9am - 3pm

I-635 to Plano Rd.
go N. approx. 1 mile
Turn Left on Chartwell
Left at Hillguard
2nd Building on Left.

Today, we continue the family tradition with Cheerleading Company. Together, building on experience, this year's season introduces our new Dancewear line, CCDancewear and our new dye sublimation line, CC Fusion.  Just give us a call at 1-800-411-4105 or drop us an e-mail at and let us service all of your Cheerleading and Dancewear needs.
© 2015 Cheerleading Company. All Rights Reserved.
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Cheerleading Company strives to make ordering cheerleading uniforms, cheerleading apparel and cheer accessories as easy as possible. The thousands of items we carry instock and ready to ship include Cheerleading Uniforms, Cheerleading Poms, Cheerleading Shoes, Cheerleader Bags, Cheerleading Campwear, Cheer Briefs, Cheerleading Megaphones and much more! Cheerleading Company specializes in fast delivery of cheerleading uniforms, excellent quality, and affordable prices on cheerleading uniform packages, cheerleading pom poms, and cheerleader accessories. We have the fastest custom cheerleading uniform manufacturing time in the industry! Our customers include large and small cheerleading squads including elementary, middle, and high school teams, recreation leagues, All Star & Competition teams, international teams, Pop Warner and sports associations.