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Thank you for visiting Cheerleading Company!

The friendly staff at Cheerleading Company has over 50 years of experience in providing all of your Cheerleading Company apparel and accessory needs. We are centrally located in Dallas, Texas, with a professional sales staff offering personalized service to the entire North Texas region. If you are outside of North Texas, Cheerleading Company offers rapid fulfillment and delivery throughout all of the United States, Canada and most International locations.

We have an in-house, full-service manufacturing facility which allows us to provide the highest quality custom products. If you don't see specifically what you are looking for on our website, give us a call! We are also affiliated with amazon.com and the Better Business Bureau.

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A Cheerleading Company started on Family Traditions

James G. Hazlewood has created a company built on the family traditions of the cheerleading industry: leadership, quality and service. In 1966, Lawrence R. "Herkie" Herkimer asked his brother-in-law, Jim Hazlewood, to join the cheerleading industry as general manager and partner of the original Cheerleader Supply Company. Herkie, world-renowned as the "founding father of modern cheerleading" fulfilled the true American dream by creating a new industry "the world of cheerleading"! In the beginning, Jim introduced new methods to automate key areas of the business. With Herkimer's copyright on the cheerleader pom pon, Jim engineered a pom pon machine that slit crepe paper into streamers. Next, Jim developed an apparel facility that expanded to 100,000 square feet solely to manufacture custom-made team uniforms. From acquiring knitting machines for striping, sweaters and custom logoed socks to computerized chenille and embroidery machines, Jim was always on the cutting edge of delivering quality products and services to this rapidly growing industry. As customers' needs increased so did Jim's commitment to service. He produced and distributed over 300,000 mail order catalogs annually and built a national sales group of over 150 field representatives to personally service each customer. One of Jim's favorite trademarks is, "our company will always take care of its customers first!" Today, that same tradition of satisfying customers continues to be a strong foundation of Cheerleading Company.

Click here to see what our customers have to say about us!

Visit our showroom!

11350 Hillguard Rd

Dallas, TX, 75243

214.343.3333

Showroom Hours:

Monday - Friday 9am - 5pm

I-635 to Plano Rd.
go N. approx. 1 mile
Turn Left on Chartwell
Left at Hillguard
2nd Building on Left.

Today, we continue the family tradition with Cheerleading Company. Together, building on experience, this year's season introduces new innovative products like SparkleFlex™. Cheerleading Company offers more attention to the needs of today's current cheerleaders. Remember, at Cheerleading Company, the customer is always first. Just give us a call at 1-800-411-4105 or drop us an e-mail at sales@cheerleading.com and let us service all of your Cheerleading needs.